Marketing

In the current economy, money is tight and unfortunately, marketing is often the first expense to be cut. However, to continue to attract new clients,…

Call me old school, but I place a high value on a personal recommendation. Do you? I hope I am not alone with my traditional…

Artificial Intelligence (AI) has come a long way of late. Robots and automated task tools are accessible to us more than ever. No longer a…

If you are anything like me, you have a million different passwords to a million different websites to which you subscribe. But how do you…

If you are anything like me, you may feel a bit inferior when someone uses the word strategy. It’s a bit pompous in my opinion,…

As Maria in the Sound of Music famously said, or sung, “Let’s start at the very beginning, a very good place to start.” Any business,…

Yes, and we love to do them. Running a virtual event has many of the same characteristics as running an in person event, but also…

Think of it this way, your business plan is your travel itinerary, complete with destination while your marketing plan is the map and places you…

The importance of Branding can be a priority that flows a little lower in the order of things to do when setting up your business…