There are many benefits of writing high quality ever green content. Firstly you invest the time once and you can reuse your content forever (or at least as long as it's relevant). Quality content will also engage your audience, driving…
Recently I was researching for one of my client on facebook to confirm their customers business names. My client's customers are all small business owners. One thing that surprised me was the number of people who did not list their own…
What do you think the most important piece of information is to include on your website? Contact details - you want potential clients to be able to contact you, if they want to do business with you - right? I…
Within a 24 hour period I encountered 3 incidents of bad customer service, from three different businesses. Each of them left a foul taste in my mouth and made me feel devalued as a customer. One incident was a phone…
All too often businesses decide that they need to do marketing when things start to slow down. What they don't realise is that marketing is a continuous activity. It is not a quick fix or bandaid solution that will quickly…
I had an interesting conversation with a potential client last week. It went like this, “hiring you is going to be an expense for my business, so I need to ensure a return on investment, can you tell me how…
Did you know that more than half of all Australian businesses have no website or not even a web presence. (according to the Australian Bureau of Statistics). Leading the charge is small business, with many businesses deeming the task too…
The short answer is yes. But you may need more concrete facts and figures to gain approval for a blog and win over your boss. Today there are more than 150 million blogs on the internet. This number hasn’t happened…
Knowledge is power and education is the key. Training providers play an important role in shaping future leaders. So how can training providers reach their ideal target market? In this article we present five tips you can use to improve…
Search Engine Optimisation (SEO) can sometimes seem impossible. Here is an infographic with some great tips on maximising your SEO success. Source: The Periodic Table Of SEO Success Factors, used with permission