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Do you need help writing blogs or emails?

How often are you communicating with your community? Do you find that your correspondence is a bit adhoc? Is it something that gets pushed to the bottom of your ever growing to do list? Well, let us be your shining light, your knight in shining armor, your secret weapon.

At Creative Desk we are a team of experts who can help keep your communication channels open with your clients, whether they be current or potential. Keeping your business and your services top of mind is key to creating genuine partnerships for you and your business. We suggest blogs and emails are two marketing channels that your business should be utilising as part of your marketing strategy.

Why you should you utilise a blog as part of your marketing strategy:

Blogs are the best way to drive traffic to your website. With 77% of internet users reading blogs with the average company that blogs regularly receiving 55% more visitors to their website  (according to Social Media Today) it’s easy to see why blogging should be part of your marketing plan. By regularly adding new content to your website helps with SEO (Search Engine Optimisation) as Google and other search engine’s keep scanning your website, which will help with rankings. The more eyes that are on your website increases the chance for customers to convert across to you and your product or services.

Not only does a blog benefit with your SEO and traffic, but once people are on your site it demonstrates to your clients that you are proactive and also that the information on your site is current. With over 600 million blogs on the internet and 70 million new posts published on WordPress websites each month you can see this is a tried and true strategy that should be adopted by your business if it isn’t already. It’s the perfect platform to showcase that you are an expert in your field whilst creating credibility and building trust between your and your clients.

Blogs also assist in creating new content for your social media content. Not only will you be able to share the content, but it’s likely that others will also share your content if it is valuable and relevant to the industry. Sharing your content on social media will also drive traffic to your website and generate potential leads for your business. When you have multiple marketing channels working cohesively together it helps share your brand’s voice and message.

Now, onto the importance of email marketing.

Email marketing helps you personally connect and reach your target audience. In 2022 there were 4.3 billion email users globally, in 2025 this is expected to grow to 4.6 billion email users, which is more than half of the world’s population! Email marketing can be used for a variety of reasons. Whether you are nurturing new leads, building brand awareness, obtaining prospects, building customer loyalty or generating sales all of this can be achieved through the assistance of email marketing.

Believe it or not, according to DAN email marketing is up to 40 times more effective than social media. The same study also showed that the buying process happens 3 times faster via email marketing than social media. Pretty impressive right!

Email marketing is cost effective and shows a strong ROI (Return on Investment), Oberlo tells us that the average ROI is $40 for every $1 you spend on email marketing. So, whether you are enticing new customers (welcome emails open rate is extremely high at 68.6% as compared to average open rate of 19.7%) or previous customers to sign up or make a purchase, email is still a very effective channel to do this. As long as you follow some simple steps (don’t worry we know all the trade secrets), email will help increase your sales.

Here at Creative Desk we believe in a holistic marketing approach. Where marketing messages are intertwined across social media, blogs and website updates as well as email marketing. If this sounds like the marketing help that you need for your business feel free to Book a call with me to discuss how we can help elevate your business, without adding more things to your ‘To Do List’.

I'm Michelle Tolhurst the owner, director of Creative Desk Pty Ltd. I'm your virtual marketing assistant working with small businesses around Australia in their creative communications, email campaigns, websites, social media and desktop publishing.

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