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You can not dispute the reach that Social Media can achieve to promote your business. With 82.7% of the Australian population being active social media users (according to slideshare.com) its a no-brainer to incorporate socials into your marketing strategy.
But which social media channel is best for your business?
Well, that depends on your business and your target market. Having a look at the top performing social media platforms in Australia, according to the percentage of web traffic that is generated, this will give you a good idea of where to focus your social media marketing (source similarweb.com):
Now, we are not suggesting a small business should be using all of these platforms, but a mix of two to three enables you to widen your net when it comes to generating more eyeballs on your business through the use of social media.
The days of expensive billboards, print marketing and TV commercials are no longer the only ways to generate high brand recognition with the public. As these platforms are free for users, they really are a cost effective tool as part of your marketing strategy. Of course you can engage in paid ads through these channels or even spruking your business or product through an influencer, but ensure you have done your research (or better yet, let us do it for you) to ensure you are getting the best value in your social media and marketing budget.
If you are struggling with your social media for your business, let us do it for you.