Did you know that nearly half of all Australian businesses have no website or not even a web presence? (according to the Australian Bureau of Statistics). Leading the charge is small business, with many businesses deeming the task too hard or time-consuming.
Why small businesses say they have no website:
- Too time-consuming
- Too expensive
- I have a facebook page, that’s enough. Actually, you don’t own a facebook page. To avoid the risk of losing all of your information if facebook shuts down your page, its best to have your own digital space in addition to facebook.
- I’ll get too many emails
- I’m too busy
Why small businesses need a website:
- Customers expect one
- Increase your sales
- Reduction in time-consuming phone calls about your service offering
- Reach a larger audience
- They are a cost-effective marketing tool
- Lead generation tool
Businesses with no website are missing out on business. Websites are a perfect platform to showcase your products and services, giving customers detailed information about what your offer and how you can help them. Websites are also a communication tool, where potential clients can find your contact details and ask you questions about your products or services.
So if you are a business with no website or an online presence, make it a goal this year to launch your first website. There are plenty of DIY tools available to guide you through the process or contact me and we can discuss the best way to get you online this year.
Updated July 2019