Sure, social media channels (Facebook, Instagram, LinkedIn, Twitter, TikTok etc) are a great way to connect with your audience and market your product, but they are only providing a snapshot of your offerings.

A website allows you to go into more detail about what you have on offer, and why potential customers should purchase or participate in what you are trying to provide to them. It also enhances trust, showcasing that you are a reputable business. Particularly if you have your contact details clearly shown including email, contact number and address.

Think of social media as a store window display, and your website as the actual store. You want to entice people, generate leads into your website, or store by engaging with them via the shop window / social media. Then you have created the opportunity for them to take notice of all the other products or services that you have within your business.

Your website and your social media need to work hand in hand. They should portray a cohesive story of your brand. When all unified it creates a strong brand presence which people can trust. 

You do own your social media account, but you do own your website. Your website is like your own bit of internet real estate. According to SmartInsights.com the average daily usage of social media is 2 hours and 27 mins (January 2022), which is phenomenal, you should keep in mind your social media accounts can be shut down, censored or blocked at anytime by the companies that own them.

Attract, reach out, engage your people via your social media, and sell via your website.