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Email campaign software...HELP!

Email Campaign Software… HELP!


Email campaign software

Did you know that 64% of small businesses use email marketing to reach customers and 4 out of 5 marketers said they’d rather give up social media than email marketing (according to Hubspot)?

With this in mind, it is important to find the right email campaign software for your and your business. With so many options available, it can feel a little overwhelming.  As a starting point Mailerlite is a good  free* (up to 1,000 subscribers*)  option that could be considered. However, here at Creative Desk we recommend Active Campaign.

Using email campaign software has a myriad of benefits, here we will walk you through a few of them:

  • Design templates

It is so important that your emails carry on your brand legacy to your customers. By choosing a design template and tweaking it to make it your own (eg colours, logo, layout) it helps send a cohesive subliminal message to your customers to enhance their recognition and trust in your business. 

  • Make it personal

Personalising your emails based on the information that you have (the more the better) is key to ensure your customers feel special, this in turn increases engagement. Some software can automatically populate this information for you, to ensure it is personalised.

  • Its measureable

You can test and receive instant information about  your email campaign.  What works; times sent out, subject line, offers inside? See who opens your emails which then opens the door for another interaction with your customer.

  • Opt In

Check whether your email campaign software requires an ‘opt in’ list. This is when all of your contacts have voluntarily given their email addresses and contact information in order to receive emails from your business. Some also require a double opt in, which is when a confirmation email is sent before any other correspondence, which ensures the quality of the list.

  • Email newsletter

There are many advantages to having an email newsletter with your client list. 

  • Can help you connect with more customers – if this is forwarded on
  • Enhances credibility and reputation of your business or service
  • Provide a boost and opportunity for your content marketing strategy
  • Customisable for stronger engagement
  • Able to provide more indepth information and benefit about a product or service 
  • Increase website traffic 
  • Scheduling

Email campaigns can be designed ahead of time, and scheduled for a later date, or a specific time and date. Eg Product Launch, Sales Event, Blogs. Just be aware of time zones when you are selecting when your email is blasted out to your list.

  • Contacts List

Building your contacts / lead  list is very important. The more information you have the better, as this helps personalise your content. It is also important to grow your list and update regularly, to ensure you are not missing anyone who would benefit from your product or service.

If you need help with your email campaigns, schedule a call with us today.


I'm Michelle Tolhurst the owner, director of Creative Desk Pty Ltd. I'm your virtual marketing assistant working with small businesses around Australia in their creative communications, email campaigns, websites, social media and desktop publishing.

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