How to Write a Professional Bio
If someone lands on your website, LinkedIn profile or speaker page, one of the first things they’re trying to work out is simple. Who are…
You Don’t Own Your Social Media. But You Do Own Your Email List
Most businesses spend a lot of time building their presence on social media. Posting consistently, refining their messaging, and staying visible in a crowded space…
Everyone Tells You to Create More Content. That’s Not Your Problem
Everyone tells you to create more content. Write more blogs, be consistent, stay visible. It sounds simple enough, but for most businesses, this advice doesn’t…
The Most Common Marketing Mistakes I See (and How to Fix Them)
Creative Desk recently celebrated 10 years in business, and over that time, I’ve seen the same patterns play out again and again. Businesses start with…
Why Podcasts Are More Popular Than Ever
Podcasts have exploded in recent years, not just as a hobby, but as a mainstream channel for education, entertainment, and connection. For service-based businesses (coaching,…
Obvious Signs That ChatGPT Wrote Your Content (and how to hide them)
In today’s fast-paced digital landscape, AI-generated content has become a vital tool for businesses and creators alike. Whether it’s crafting compelling blog posts or streamlining…
Marketing Basics Every Business Needs
In the current economy, money is tight and unfortunately, marketing is often the first expense to be cut. However, to continue to attract new clients,…
How Authentic Are Your Referrals?
Call me old school, but I place a high value on a personal recommendation. Do you? I hope I am not alone with my traditional…
Do you need help writing blogs or emails?
How often are you communicating with your community? Do you find that your correspondence is a bit adhoc? Is it something that gets pushed to…
ChatGPT in Marketing
Artificial Intelligence (AI) has come a long way of late. Robots and automated task tools are accessible to us more than ever. No longer a…
No more password worries with LastPass
If you are anything like me, you have a million different passwords to a million different websites to which you subscribe. But how do you…
Anyone else hate the word Strategy?
If you are anything like me, you may feel a bit inferior when someone uses the word strategy. It’s a bit pompous in my opinion,…